Sunday, September 16, 2012

Dueling Ads

Campaign television commercial advertisements were recently released by both Romney and Obama concerning the United States and China relations, each blaming the other for sending more American jobs there.



The Romney ad claims that under Obama we have lost half a million jobs, and Obama could have stopped this seven different times but refused to do so. It says that Obama has failed to stop China's cheating. According to a post in the New York Times, the ad is supported by data from the Bureau of Labor Statistics, that shows manufacturing unemployment at 12.5 million in January 2009 down to 12 million in August, in which those jobs where lost during the recession. It fails to mention that there have actually been hundreds of thousands of manufacturing jobs created and added since 2010, which brought a little light during those hard times. The comment on China's cheating refers to the Treasury's Department's decisions (under both Obama and Bush administrations) to not label China a currency manipulator. Romney says he will change that, and some Republicans are alarmed that this will make tensions high between China and the U.S.



The Obama ad claims that Romney's companies were pioneers in shipping U.S. jobs overseas. It then says some of Romney's fortune is invested in China, and that all he is doing is sending them jobs. The use of the word "pioneer" has caused some controversy because that would actually mean that his companies (Bain Capital) were making way for other companies to send jobs overseas to China, referencing that Bain was making an industry trend at the time, which is not true. The claim that Romney's fortune is tied to China is true. However, it doesn't mention that Romney had no action in that. It was reported that, "a Bain-run fund in which a Romney family blind trust has holdings purchased the video surveillance division of a Chinese company."

The facts that campaign advertisements use may be true information, but what I have learned is that there is always vital information left out of them. This certainly occurs through both parties, and this is a prime example. If you want the real truth behind dueling campaign ads then you have to do the research on which statistics are being fudged just to make the candidate look good and make the opponent look bad. It's really simple actually, don't truly believe anything you see. It's all PROPAGANDA.

1 comment:

  1. very nice analysis, but you could have done more with the images used in those commercials. I find equation of money with flags striking in Romney commercial. Also, how about unflattering close ups of candidates. Anything else that deserves attention? Keep in mind your blog is supposed to focus on the visual dimension of politics.

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